seo-manager-agent

SEO manager agent

Give an always-on agent the job of SEO manager: every week it reads each site's numbers from OpenSEO and sends what moved and what to do about it. The agent is a dot (OpenAI's always-on ChatGPT agent) or a Grok Bot (xAI's), because both run scheduled work in the cloud while the user's computer is off. Needs the OpenSEO MCP server connected (https://openseo.so).

Inputs

• The agent. Use the one the user names. If they name none and you are a dot or a Grok Bot, use yourself. Otherwise go by what you know about the user from memory or earlier chats: the plan they pay for first, then whether they use ChatGPT or X and Grok more. Dots come with ChatGPT Pro or a ChatGPT Business Premium seat (Pro isn't offered in the EEA, UK or Switzerland). Grok Bot comes with X Premium, Super or Ultra, or SuperGrok. Say which you picked, why, and the plan it needs in one line. If nothing points either way, ask once.
• The sites. Use the ones the user names, any number. Call list_projects (it can be large; search it for each domain) and take each project's id. If the user names none, use their only project or ask which. A site without a project has nothing to monitor yet; offer create_project, which is free.
• When and where. Every Monday at 9:00 in the user's time zone (from memory or the computer's clock; ask if you can't tell), sent in the agent's chat, unless they ask for another time or a channel such as Slack.

If OpenSEO isn't connected, say so and stop, unless you are a Grok Bot (step 4 connects it). Don't estimate traffic or rankings yourself.

Steps

1. Check where you're running. If you are a dot or a Grok Bot, you'll create the schedule yourself. Anywhere else (Claude Code, Codex, Cursor, a regular ChatGPT or Grok chat) you can't create the other agent's schedule, so you'll walk the user through it.
2. Write the brief. Fill in the brief below with the sites, their project IDs, the time and time zone, and the channel. Say "scheduled task" for a dot and "routine" for a Grok Bot, and keep the first line only for a Grok Bot that isn't connected to OpenSEO yet. The project IDs save the scheduled run from reading the whole project list.
3. Run the first check-in now. Follow the brief once yourself, so the user sees what they'll get each week and you find out which sources are connected.
4. Start the schedule.
   • In a dot: create the recurring task from the brief and confirm the schedule with the user. It appears under Scheduled on your profile. If OpenSEO's tools aren't available to you, ask the user to install the OpenSEO plugin in ChatGPT, then continue.
   • In a Grok Bot: if OpenSEO isn't connected, add the MCP server https://app.openseo.so/mcp and show the user the sign-in card. Then create a routine from the brief and read back its When to run. A new routine waits for its first scheduled time, so offer Test to run it now.
   • Anywhere else: give the user the steps for their agent, then the brief to paste.
     • Dots: in the ChatGPT desktop app or chatgpt.com on a computer, open dots and follow the introduction. Install the OpenSEO plugin and sign in; a dot uses the plugins installed in ChatGPT. Send your dot the brief. Check the schedule under Scheduled on its profile.
     • Grok Bot: download it from https://x.ai/bot and sign in. Set Settings → Bot → Timezone. Send your Bot the brief, which starts by connecting OpenSEO, and approve the sign-in card. Open the routine under the Bot's Details tab and use Test to run it once.
5. Offer tracking for what's missing. If a site has no rank tracker for its domain, offer one on its top Search Console queries: show estimate_rank_tracker_cost before create_rank_tracker. If get_ai_visibility_tracker says configured: false, show estimate_ai_visibility_cost before save_ai_visibility_tracker. Both keep spending credits on their own schedule, so set up neither without a yes. Skip this step when both exist.

The brief

[Grok Bot only:] Add the MCP server https://app.openseo.so/mcp and show me the sign-in card.

You're my SEO manager. Every <day and time, time zone>, use OpenSEO's tools to check <site> (projectId <id>)[, <site> (projectId <id>)] and send me the check-in <in this chat | in the channel I named>. Save this as a recurring <scheduled task | routine> and tell me when it first runs. Never start a paid check or change anything without asking me.

For each site:
1. Search Console: get_search_console_performance with dateRange "last_28_days" and dimensions ["date"]. Total the last 7 days and the 7 before: clicks, impressions, and average position weighted by impressions. Then call it with dimensions ["page"] and rowLimit 50 for each of those weeks (startDate and endDate), and compare clicks for the pages in both lists.
2. Rankings: get_rank_tracker lists the project's trackers; use only those whose domain is the site, and read each with its trackerId. Compare position with previousPosition, the last check at least a week earlier. Skip rows whose checkedAt is more than 7 days before the tracker's lastCheckedAt; they keep an old position. If the latest run's errorMessage says it checked only some keywords, say how many in one line. A null position means not found this check, not a lost ranking.
3. AI answers: get_ai_visibility_trend with days 7. Report the change in mention rate only when comparison is "comparable", and say how many answers the change is, since with few prompts one answer moves the rate several points.
4. Organic traffic: get_google_analytics_organic_overview with startDate and endDate for the last 7 full days. It returns the 7 before for comparison.
If a source isn't connected, give its link from the tool's reply in one line and carry on.

Send:
- One headline per site: the week's biggest change.
- "This week": site, clicks, impressions, average position, AI mention rate, organic sessions, each with last week's value.
- "What moved": up to 10 rows of site, page or keyword, source, last week, this week (clicks for a page, position for a keyword). Lead with the three pages whose clicks changed most, then keywords that entered or left the top 10, highest search volume first.
- "Do this week": one to three actions, each tied to a row above.
- "Not connected": each missing source and its link.

Output

1. The first check-in, in the brief's format.
2. The manager: the agent and the plan it needs, the schedule with its time zone, the channel, and the sites. Inside a dot or a Grok Bot, say the schedule is saved and where to see it. Anywhere else, the steps for the user's agent, then the filled-in brief in a code block to copy.
3. The tracking offer from step 5 with each estimate, if anything is missing.

Notes

• A check-in uses only free OpenSEO reads, so it costs no credits. Rank tracking and AI visibility checks run in OpenSEO on their own schedules and do cost credits; that's why step 5 shows the estimate first.
• Search Console runs about three days behind, so "the last 7 days" ends three days ago.
• Dots launched in September 2026 and Grok Bot in August 2026, and their menus still change. If a step doesn't match what the user sees, have them ask their agent to set up the schedule from the brief.